Powerful storytelling flows from skilled planning. In today’s class, we focused on the importance of pre-production. In order to have a successful video project made, adequate pre-production is absolutely vital. This is the first step to creating successful and effective media.
Pre-production can be broken down into three steps of creative planning—the brief, the brainstorming/treatment, and the script/storyboard.
Good Preproduction Workflow (image looks like a funnel):
- The Brief: Get the brief clear. The BRIEF is your assignment. It answers WHY the piece is being created, WHO the target is, and WHAT the key message is.
Why, Who, and What—(Not How). This is where you answer these questions:
–Why do this video?
–Who is the target?
–What do we say?
- Brainstorming & Treatment: Clarifies your creative idea.
Brainstorming generates these creative ideas. This stage is about quantity, not quality and there is absolutely no evaluation allowed. After you come up with a multitude of ideas, you narrow it down to just a few.
The Treatment summarizes your main creative idea. This is where you define the style and approach you are going to take. It sets the boundaries and categories for the piece such as length of time, tone, etc. Lastly, your treatment summarizes the story in narrative form. It’s more like a novel than a script. You use words like “We see…” and “we hear…” This is the place people see the film before it’s even made.
- Script & Storyboard: Focus your energies on your message.
Scripts outline the video in words and your storyboards show your vision through pictures and drawing.
(Shows example of script for video)
These are your steps for a well-rounded pre-production system. Master these and your production and post-production will flourish (and not to mention be a whole lot easier).
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